Our friends call us Cocogun

Because people are

Seasons change. Fashions change. Media channels change. The only constant is people. We’re obsessed with them. And we always put them first. In the way we operate and the work we do. We don’t see demographics, we see human beings. We strive to make them feel, challenge their own biases and take action. We reject unwieldy processes, bad service, mediocre outputs. We will always do the right thing over the easy thing. For our team, clients and partners. Because people are everything. And without them, we’re nothing.

“A principle isn’t a principle until it costs you something.”

The headline is a quote from one of our former employers, Bill Bernbach. It’s a sobering perspective that tempers the best of intentions with a dose of reality.

But we are the kind of people who say what we mean and mean what we say. And we want the words people are everything to have real substance.

To that end, we will always donate 5% of our profits to sponsor people in need. And when you work with us, you become a part of our promise.




The elements in our name are catalysts for change and signposts to creativity, humanity and an ambition to be audacious. This is a place with collaboration in its DNA, where you’re inspired to pursue work that’s

brave, brilliant and effective.

We don’t work with brands. We work with


Featured Work

Human Mart

Anti-Slavery Australia

Slavery still exists. Right here in Australia. People brought here from other countries under false pretences and Australians already living here are being drawn into terrible situations. Forced to work for long hours as cheap labour, domestic servants and in sexual exploitation. These are human beings being bought and sold callously and thoughtlessly, like tins of beans. Working with Anti-Slavery Australia to drive the awareness and donations needed to bring about change, we opened a supermarket ‘selling human beings’. Stocking over 70 products, each representing a victim of modern slavery. It’s a unique interactive exhibition and PR-driving talking point.

Building the Aged Care workforce of the future

Aged Care Workforce Industry Council

The Aged Care Workforce Industry Council (ACWIC) is spearheading a drive to encourage Australians to bring their skills, talents and passions into a rewarding career in aged care. The goal is to triple the aged care workforce from around 366,000 to 980,000 by 2050. Working with ACWIC, we launched the ‘Bring Your Thing’ campaign, to highlight the rewarding human connections at the core of these roles.

The World’s Crappiest Ad

Cancer Council

A 600ml bottle of soft drink contains up to 16 teaspoons of sugar and one in six Aussie teenagers consumes at least 5kg of sugar each year from sugary drinks alone. Regular consumption can cause tooth decay, obesity and kidney disease. Obesity is a leading risk factor for Type 2 diabetes, heart disease and some cancers. We created a campaign to get young people to thinking twice about their consumption habits. To reach our audience, we optimised it for You Tube, Facebook, Instagram and TikTok. To grab their attention and make an impact, the execution had to be both visceral and unforgettable…

Privacy Policy Statement.

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