ANT MELDER

In that time I’ve created breakthrough work, led teams, built cultures and won pretty much every advertising award there is to win, including Cannes Lions, Spikes, One Show, AWARD and D&AD Pencils. And, the big daddy of effectiveness, the Grand Effie.

My career highlights include the life-saving porn film Game of Balls, a decade of powerful anti-smoking campaigns and the launch of Guinness Arthur’s Day, a day on which the most pints of Guinness in history were sold – more than any New Year’s Eve and St Patrick’s Day combined.

I sit on the AWARD Committee, which is charged with moving the Australian creative industry forward. I’m also a passionate and vocal champion for diversity. I’ve run a punk fanzine, launched a nationwide magazine for young British Asians, had a book published and launched Brown Riot podcast, celebrating diverse creative and business leaders. I’m from London but my family background is Anglo-Indian Bangladeshi, so I sound a bit like Russell Brand but look more like Aziz Ansari.

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